"Sabrina perfectly understood our brand's premium positioning and its philosophy for creating a gift box that would boost sales during the summer season. The process was very professional, clear, and organized, and we will work with her again for future launches."
David Gallardo, D'Oliva
PREMIUM IS NOT ABOUT PRICE
IT'S ABOUT PERCEPTION
The quality of your products isn't enough.
And setting a high price doesn't make you premium.
In a saturated market, differentiating yourself with a unique and coherent visual system focused on your packaging will skyrocket your perceived value and encourage your customers to buy on impulse and emotion.
WHY YOU SHOULD INVEST IN YOUR BRAND IMAGE AND PACKAGING IF YOU HAVE A PREMIUM BRAND
01
You are recognizable
With a well-crafted visual brand image, your customers will recognize your products and associate them with your values.
03
They perceive you as having high value.
Having your own visual system and ensuring that all your visual communication and point-of-sale displays are homogeneous and consistent makes your customers perceive you as high-value, and you don't have to compete on price.
02
You sell through emotion
It's proven that consumers buy on impulse and emotion, not rationally. If you visually captivate your customers, you'll win their wallets.
04
Sense of belonging
When you have your brand developed from its essence, you manage to connect with the soul of your customers and make them want to be part of it and become loyal.
OUR APPROACHING
Your story
Let's have a 20-minute virtual coffee chat and you can tell me your goals for the next launch.
Proposal
I present the packaging proposal and we make any modifications or adjustments necessary to achieve the business objectives.
Researching
We research your brand's history and find these differentiating elements along with your values to develop the artistic direction of the campaign or launch.
Final artwork
Once the project is approved, the final files, ready for printing in the agreed format, are sent to the client.
Creative direction
Based on the initial research, we developed the visual strategy in which we will choose colors, fonts and style.
Support
Once the delivery is complete, I don't like to disappear in case the client needs support with printing or project implementation.
Who is behind this Studio?
I'm Sabrina Balbuena, a specialist in branding and strategic design for gourmet and natural cosmetic brands.
I help your customers perceive the quality of your products and your brand by connecting your story with their inner selves through strategic design. This involves not only creating visually appealing designs for packaging or point-of-sale communication, but also connecting your philosophy, values, and storytelling with your customers' hearts, so they buy your products regardless of the price.
Design services for packaging, branding and illustration
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We create iconic graphics for packaging
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Increased shelf visibility
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Memorable and strategic custom design
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Brand Identities for new brands
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Creation and editing of promotional and brand videos.
You'll have a unique brand territory. And therefore, more sales.
MADE WITH LOVE AND TRUTH
(AND STRATEGY)
We work with an agency mindset, approaching each project strategically to achieve the specific goals of each brand, but with the personal touch of a freelancer.
We specialize in branding and packaging design so your brand makes a visual impact, captivates your customers, and inspires them to buy from the heart, not just the mind.
