PRINT COLLECTIONS, PACKAGING & BRAND DIRECTION FOR PREMIUM STATIONERY&ACCESSORIES BRANDS
I help stationery and textile accessories premium brands turn product collections into desirable, coherent and commercially ready launches. Working with in-house teams develop fresh seasonal collections and special editions.
From initial concept and print direction to surface pattern, packaging and merchandise

PACKAGING EXPERIENCE THAT BOOSTED IN-STORE SALES

See project

A COLLECTION OF PRINTS THAT MADE ALL THE DIFFERENCE FOR A HANDMADE FUROSHIKI

CREATIVE UNIVERSE

The way I transform your brand

Each proposal is born from a careful curation of textures, tactile references and visual narrative designed to elevate the perceived value of your catalog.

WOW COLLECTION

Brand visual direction and luxury packaging for business that need the visual communication to feel coherent across product, packaging, e-commerce and print collections.

Includes:

Creative direction for the print capsule
Colour palette and colour variation
Production ready files

Visual direction
Packaging direction
Labels, belly bands, cards or key packaging elements

From €8,500

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Explore&Buy Licensing Prints

Shop online for a wide range of floral and timeless designs ready to print.

Check the Collection

BRANDS THAT TRANSFORM THEIR DESTINY

"Sabrina knew how to transform our values into a sensory and delicate unboxing experience to create a gift box that boosted sales as we expected. The process was very professional, clear and organized, and we will work with her again on future launches."

David Gallardo, D'Oliva

sabrina balbuena from my soul studio branding and packaging for gourmet brands

The strategic mind behind it

I'm Sabrina Balbuena and I design memorable brands with heritage and values. I'm passionate about the details others overlook. I believe a brand should not only look good but also feel authentic. My mission is to transform your product's story into an irresistible visual universe that connects with your customers' hearts.

I work directly with creative teams to distill their vision into coherent, premium design systems. No intermediaries, just pure creative strategy to differentiate you through value and design.

Brand Identity • Packaging Design • Communication Strategy • Art Direction

Let's talk!

THIS IS FOR YOU IF

You sell physical products online.
Yuour brand already has products, but the visual experience feels inconsistent.
You are preparing a new collection, limited edition or seasonal launch.
You want products to feel more premium and desirable.
You need prints, packaging or visual direction with a commercial purpose.
You are looking for a creative partner with clear scope of your business.

THIS IS NOT FOR YOU IF

You only need quick social media graphics.
You are looking for the cheapest print design possible.
You want unlimited design tasks by the hour.
You do not yet have product, launch or collection to work on.
You are not ready to invest in the visual value of your brand.

Planning a new collection or product launch?

Let's review where your brand is now, what you are preparing next and how prints, packaging and visual direction could help your collection feel more premium and commercially ready.

Let's talk!