I was born on a tiny island in the Atlantic, and after finishing my studies in Illustration&Graphic Design, I had to find a way to monetize my work.

It was 2010, and there were no creative industries on my island, and the internet didn't work like it does today. So, I launched my own brand of illustrated products, strategically designed for a specific niche.

For a few years, I sold my products at Design and Craft Markets and specialized events throughout Spain. That experience taught me something fundamental: it'n not only about having a good product, but about how you presented it, how it lives at the point of sale, and how it is wrapped, opened and experienced.

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With over 10 years of experience working as a freelance Strategig and Graphic designer for Fashion and premium brands, I learnt how powerful it's to surprise your customers season after season.

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Today, I specialize in Strategic&Brand design for gourmet, food&beverage and artisanal brands that want to elevate their value with packaging and editorial design, in my Studio based in Málaga (Spain). I collaborate with designers specialized in video edition as well so we can offer a global service if you are launching o relaunching a brand or products.

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I work with brands that know design is more than decoration, and want their launches to sell on value, not price.