Creative direction and strategic design for premium and gourmet brands
STRATEGIC CREATIVE DIRECTION FOR PREMIUM
PRODUCT LAUNCHES
I help premium and gourmet brands launch and relaunch physical products through creative direction and strategic design.
My work focuses on building strong visual identities, packaging systems and creative frameworks aligned with positioning, price and sales goals.
Launching a premium product requires more than aesthetic design.
It requires a clear creative direction that connects the product, the market and the brand’s commercial objectives.
I work as a creative partner, guiding brands through the entire visual process — from strategy to execution — ensuring that every design decision supports value perception and long-term growth.
Working with brands that see design as an investment.
I collaborate with brands that:
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Are launching or relaunching physical products.
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Operate in the premium or gourmet segment.
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Understand design as a strategic business tool.
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Need clarity, coherence and visual leadership.
If design is treated only as decoration or a cost, my approach may not be the right fit.
I design visual systems that support product launches.
A structured creative process focused on positioning and sales.
My work combines creative direction, strategic design, and support to ensure every visual decision makes sense in terms of brand, market, and sales.
I can help you with:
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Creative direction and visual strategy.
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Branding and rebranding.
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Packaging design for premium and gourmet products.
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Custom stationery and accessory collections.
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Creative support during launch.
Each project is unique and tailored to the brand's objectives.
I work closely and in a structured manner, supporting brands throughout the entire process.
The process includes:
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Analysis and Focus: We study the product, the market, and the objectives to define a solid visual strategy.
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Creative Direction: We define the visual universe that will guide all design decisions.
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Development and Design: We design packaging and other materials necessary for the launch, always aligned with the strategy.
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Launch Support: We provide creative oversight to ensure consistency and quality across all applications.
I work on design and creative direction projects for premium brands.
The typical investment for these types of projects ranges from €2,000 to €6,000, depending on the scope, the project phase, and the brand's needs.