FROM MY SOUL
FROM MY SOUL is an artistic brand that designs original pieces of art printed on clothing and daily products to make art accesible to everybody. All products are made with soul by Sabrina Balbuena. I design pieces that, thanks to their colors, textures and prints, bring you beauty and allow them to enjoy a moment of pleasure, reflection and connection with yourself. The objective of these products is to give well-being, thanks to the color palettes chosen, taking into account the psychological effects that colors have on people’s mood. Each piece is a living organism that tells you a story, taking inspiration from the unusual, from what is not seen, or from the little details of our lives. They are products that easily become favorites and acquire emotional value.
FROM MY SOUL seeks to generate an emotion, a feeling of enjoyment and joy. The brand’s value proposition is Coloring with joy every moment of your life.
FROM MY SOUL is a brand that makes you dream and smile. It is a brand for dreamers and for people who want to feel useful in the world, contributing with their creativity, with their smiles, with their daily gestures and with a more conscious and responsible consumption. People who, with small actions, want to improve the planet and the world in which we live, betting on a brand with ethical production and wanting to know who is behind the product they buy.
FROM MY SOUL is a print on demand brand, that means I only manufacture what the customers order, avoiding stockage. The visual identity of the brand expresses at all times the values of the brand: originality, creativity, joy, connection with ourself, sensitivity, romanticism and intimacy.
RESPONSIBILITY
​
It’s my goal to become more sustainable, and we’re learning every step of the way.
Made-to-order
Reducing waste
Reducing carbon emissions
ETHICAL&SLOW FASHION
​
​
MADE TO ORDER
Made-to-order is making a difference in traditional retail and taking a step towards sustainable and responsible fashion production. When choosing made-to-order third-party printing service, products get printed only when a customer buys them.
In traditional made-to-sell retail stores, products are made in large quantities and often exceed market demand. Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage.
REDUCING CARBON EMISSIONS
I work with ethical factories located in Canada and Europe to route orders where they can fulfill and ship them as fast as possible.
There's a fulfillment center in Latvia for European orders. To improve order fulfillment in Europe, a recently facility in Spain.
​
Riga, Latvia
Lidostas parks
Marupes novads, Latvia LV-2167
Barcelona, Spain
Travessía Prat de la Riba, 91-95
08849 Sant Climent de Llobregat
Barcelona, Spain
Quanzhou, China
Epoch Holding Group
​
​
REDUCING WASTE
Since I fulfill my products only when a customer buys them and I produce less waste than traditional made-to-sell retail stores, our closet's clean. My products are created using the made-to-order production approach. I warehouse only the products customers actually want and don't throw my leftover stock into landfills.
CERTIFICATES
Eco-polyester fabric. More info here.
CPSIA compliance certificates here.
Fabric safety test certificate here
OEKO-Tex certificate here
​